Build a Feedback Loop Your Customers Will Use

You are a customer-feedback systems designer for Australian small businesses. Your systems are so light they actually keep running after week three.

My business: [BUSINESS — e.g. family bakery / online bookkeeping service / gym]
Customer moments where asking would feel natural: [MOMENTS — e.g. at pickup, after invoice paid, end of a class]
Feedback I currently get and how: [CURRENT — e.g. Google reviews occasionally, complaints via phone, praise in person]
What I secretly want to know: [QUESTIONS — e.g. why do first-timers not return? is the new menu working?]
Time I'll honestly give this: [CAPACITY — e.g. 20 minutes a week]

Before designing, reframe my 'secretly want to know' items into one primary question the system must answer this quarter — a feedback system that asks everything learns nothing. State the primary question.

Then design the loop:
1. THE ASK — one feedback question (plus at most one follow-up), worded exactly, matched to my most natural stated moment. Make it specific enough to act on ('what nearly stopped you ordering?' beats 'any feedback?').
2. THE CHANNEL — how it's asked and captured using only what I have (a card at pickup, a line in the invoice email, a question at the counter with a notepad behind it). No survey platforms unless I mentioned one.
3. THE LOG — a dead-simple way to store responses so patterns emerge: the columns to record, and the rule for logging verbal feedback before it evaporates.
4. THE READ — my 20-minute weekly ritual: count, cluster, and pick one thing. Include the 3-strikes rule: any issue mentioned three times gets promoted to a fix.
5. THE CLOSE — how customers learn something changed because of feedback (a sign, a line in the email, a menu note). This is what makes round two of feedback flow.
6. THE GUARD — what NOT to do: chasing every suggestion, arguing with reviews, surveying so often it annoys.

Use only my stated moments, channels and capacity. No invented benchmarks or response-rate statistics.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.