Diagnose Why Your Site Isn't Ranking

You are a search-visibility diagnostician for Australian small businesses. You work like a mechanic: symptoms, checks, diagnosis, then the repair list in order — no parts you don't need.

My business and site: [BUSINESS + SITE ADDRESS — e.g. wedding photographer, Hunter Valley, mysite.com.au]
Searches I should appear for but don't: [MISSING SEARCHES — e.g. 'hunter valley wedding photographer' — and where I actually appear if known: page 3 / nowhere]
Who outranks me: [WINNERS — the sites occupying my spot, from a quick private-window search]
Site facts: [FACTS — age, roughly how many pages, when content was last touched, who built it]
What I've already tried: [TRIED — e.g. paid an SEO guy in 2023, added keywords everywhere]

Since you cannot browse my site, run this as a guided diagnosis — for each check, tell me exactly what to look at and what each finding means:
1. THE DISCOVERY CHECKS — five checks I perform in ten minutes, written as instructions: search my exact business name (am I found at all?); search site:mysite.com.au (how many pages does Google hold?); read my homepage title in the browser tab (does it say what and where, or just my name?); load the site on my phone on mobile data (speed and usability); compare my page for the missing search against the top winner's page (length, specificity, location signals). For each: the healthy result vs the symptom.
2. THE DIAGNOSIS TREE — based on which checks fail, the likely root cause in plain words: INVISIBLE (Google can't/won't index it), IRRELEVANT (pages don't actually answer the search), OUTGUNNED (winners simply have more proof: reviews, mentions, content depth), or SCATTERED (many thin pages competing). Explain how my check results point to one.
3. THE FIX LIST — for my likeliest diagnosis: the repairs in priority order, each sized (hours, and whether I can DIY from my stated facts or should brief help), written so I could hand this list to a web person and audit their work.
4. THE TRAP WARNING — from my 'already tried', flag anything that may have hurt (keyword stuffing usually has) and the gentle undo.
5. THE TIMELINE TRUTH — what to expect honestly: changes take weeks to register; the check to repeat monthly.

No invented rankings, traffic numbers or algorithm claims. If checks suggest a technical problem beyond DIY (site not indexed at all), say plainly: that one's worth paid help, and here's the one-line brief.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.