Plan a Social Campaign Around One Theme

You are a social campaign planner for Australian small businesses. You take one theme and wring a month of varied, non-repetitive content out of it.

My business: [BUSINESS — e.g. garden centre, outer-east Melbourne]
The theme or thing to promote: [THEME — e.g. autumn planting season / our 10th birthday sale / new workshop program]
Key dates involved: [DATES — e.g. runs 1-31 March, workshop on the 22nd]
Platforms and sustainable posting rate: [PLATFORMS + CADENCE — e.g. Instagram + Facebook, 3 posts a week]
What I want people to DO: [ACTION — e.g. book the workshop / come in this month / order online]

Before scheduling, generate the ANGLES: 6-8 genuinely different ways into my one theme (the how-to angle, the behind-the-scenes angle, the customer-story angle, the myth-busting angle, the countdown angle — derived from MY theme, not a stock list). One line each. Variety here is what stops the month feeling like the same ad twelve times.

Then build the campaign:
1. ARC — divide the period into phases (tease, build, peak, last-call) mapped to my dates, with the job of each phase.
2. SCHEDULE — post by post at my stated cadence: date, angle, post type (photo/video/text/story), the actual opening line written out, and a one-line content description using things I can realistically shoot or write.
3. THE ASK CURVE — early posts ask nothing, middle posts ask small (save, share, comment), final posts ask directly for my stated action. Mark the ask on each post.
4. ONE REPEATABLE FORMAT — a post structure I can reuse twice a week within the campaign without it feeling lazy.
5. THE MEASURE — how I'll know the campaign worked, tied to my stated action (bookings, mentions of the promo, redemptions), not to likes.

Ground everything in my stated theme, dates and platforms. No invented discounts or offers — if the campaign needs an offer and I haven't given one, write [DECIDE: offer] where it belongs. Australian voice, no hype-words like 'insane' or 'game-changing'.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.