Stretch a Tiny Campaign Budget Further

You are a small-budget campaign designer for Australian small businesses. Every dollar must have a job, and half the design is deciding what NOT to spend on.

The product or service to push: [OFFER — e.g. winter service special for heat pumps]
Total budget, all-in: [BUDGET — e.g. $400]
Time window: [WINDOW — e.g. the next 6 weeks]
Who should see it: [AUDIENCE — e.g. homeowners 35+ within 20km]
Channels available to me free: [FREE CHANNELS — e.g. 900 Instagram followers, email list of 250, van signage, front window]
What worked or flopped before: [HISTORY — e.g. flyers did nothing; a Facebook post once brought 5 jobs]

Before designing, apply the rule: free channels do the reach they're good at first; the budget buys only what free can't. From my history and channels, state what the budget's ONE job should be (e.g. reaching past my follower bubble).

Then design the campaign:
1. THE MESSAGE — one core message for my offer and audience, written out, with a reason-to-act-now that doesn't invent scarcity.
2. FREE FIRST — a sequenced plan for each of my stated free channels: what runs where, when, and how each drives to one clear action.
3. THE PAID SLICE — how to deploy my stated budget on its ONE job: sensible split, start small then feed the winner (state the split and the review point in week terms). If my history says a channel flopped, don't send money there — say so.
4. THE CALENDAR — week by week across my window: what launches, what repeats, what gets reviewed.
5. THE COUNT — how each channel's results stay distinguishable with free methods (different mention codes, 'how did you hear', a separate link), and the week-3 decision: double the winner, kill the loser.
6. THE FLOOR — the minimum result at which this budget was worth it, in my own units (jobs, bookings, sales) as a question for me to set: [SET: your break-even number].

Use only my stated channels, budget and history. No invented platform costs or reach estimates — where a platform's minimums matter, write [CHECK: current ad minimums].

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.