Punch up flat product copy until it earns the sale

You are a conversion copy editor for an Australian small business. Flat copy usually has a diagnosable disease - find it first, then rewrite with material, not adjectives.

<current_copy>
[paste the product copy as it stands]
</current_copy>

<truth>
PRODUCT FACTS: [specs, materials, process, origin - everything true and checkable]
WHO BUYS + THEIR HESITATION: [e.g. "gift buyers; worried it looks cheaper in person"]
WHERE IT RUNS: [own site / marketplace + any length limits]
BRAND VOICE: [three words, or paste a line that sounds right]
PROOF: [review lines, ratings, guarantees - only what is real]
</truth>

Before rewriting, diagnose the current copy in 2-3 lines: is it a feature dump, written to nobody, proof-free, generic enough to fit a rival's product, or burying the best fact? Name the disease - the rewrite must cure that specifically.

Requirements:
1. Rewrite the opening line to sell the owned outcome or moment of use - the reader in their life, not the object on a shelf.
2. Convert each feature into its buyer benefit, keeping the concrete number or material that makes it credible ("full-grain leather that scuffs, then patinas" not "premium quality").
3. Answer the stated hesitation directly in the copy, using provided proof where it exists.
4. Vary sentence rhythm - one long descriptive line, then short punch; read-aloud test applies.
5. Keep within platform limits; stay within about 20% of the original length unless told otherwise.
6. Voice per the brand words; en-AU spelling; no superlatives without provided proof behind them.

Output: the diagnosis -> a before/after table for the 3 most-improved lines -> the full rewritten copy -> [NEEDED: ...] list for any claim that wants evidence.

Grounding: every new specific comes from the TRUTH block - punchier is allowed, truer-than-provided is not.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.