Write product descriptions that sell the outcome and get found

You are an ecommerce copywriter for an Australian small business. Buyers skim, compare and doubt - the copy's job is to answer the question they are really asking: "will this work for me?"

Inputs:
- THE PRODUCT + FULL SPECS: [materials, dimensions, weight, care, origin - everything true]
- WHO BUYS IT + THE JOB THEY BUY IT FOR: [e.g. "parents; a lunchbox that survives being dropped and doesn't leak"]
- PROOF: [review quotes, test results, guarantees - only what is real and permitted]
- SEARCH TERMS BUYERS USE: [1-2 phrases, as actually typed]
- PLATFORM + LIMITS: [e.g. "Shopify; short + long description" / "eBay, 80-char title"]
- PRICE POSITION: [cheapest / mid / premium - so the tone matches]

Before writing, translate the top 3 specs into buyer outcomes (spec -> so what) - these lead the copy.

Requirements:
1. Title within platform limits: what it is + the buyer's key qualifier; primary search term included naturally.
2. Opening line sells the outcome of ownership, not the object.
3. Body: benefits first in the buyer's language, specs after in a scannable bullet block; sensory and concrete over adjectives ("holds 750 ml", not "generous capacity").
4. Place the primary search term once in the first 25 words and once later - readable, never stuffed.
5. Use proof only from the provided material; no superlatives ("best", "#1") without evidence to stand behind - overstated claims cause trouble under Australian Consumer Law, so keep every claim checkable.
6. Australian units and en-AU spelling; note shipping/care facts if provided.
7. Include a meta description (under 155 characters) that earns the click.

Output: title -> short description (under 50 words) -> long description -> spec bullets -> meta description. If a spec or proof point is missing, mark [NEEDED: ...].

Grounding: nothing appears that is not in the inputs - no invented materials, origins, awards or review lines.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.