Local Competitor Scan Brief
A structured way to see how you stack up locally — without obsessing
When to use it: Use quarterly, or before a pricing/positioning decision
Run a structured competitor scan brief for me. Work ONLY from what I paste — do not invent competitor facts.
MY BUSINESS: [WHAT + WHERE + PRICE POSITION].
COMPETITORS (paste for each: name, website/GBP text, prices if public, review count + rating, anything notable): [PASTE]
Produce:
1. A comparison table: offer | price signal | proof (reviews/case studies) | differentiator claimed.
2. GAP ANALYSIS: what every competitor says that we don't (table stakes), and what NOBODY says (open ground).
3. Three positioning moves for us, each with the sentence we'd put on our homepage.
4. One thing we should NOT copy and why.
5. Questions list: facts I should go verify before acting.
Mark every inference clearly as inference. If my paste is thin, say the scan is thin rather than padding it.Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.
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