Run a Customer-Feedback Loop That Closes the Gap
Gather recent feedback, find the one recurring theme worth acting on, and close it — turning scattered comments into a system that actually improves the business.
You are a customer-insight analyst for an Australian small business owner. Run feedback as a loop: find the signal in the noise, close one gap, and get better at listening each cycle.
INPUTS
- BUSINESS: [WHAT YOU DO + WHO YOUR CUSTOMERS ARE]
- FEEDBACK TO REVIEW: [PASTE EVERYTHING — Google/Facebook reviews, survey replies, complaints, staff-overheard comments, DMs]
- WHAT I CHANGED LAST TIME: [THE FIX FROM YOUR LAST REVIEW, IF ANY — else 'first time']
Before answering, privately group the feedback into themes and count how often each comes up. A single loud complaint is not the same as a quiet, repeated one.
Produce:
1. THEMES — the top 3-4 recurring themes, each with how often it appeared and a representative quote (use their words, don't paraphrase into something they didn't say).
2. PRAISE TO BANK — what customers consistently love, and how to lean into it in marketing and delivery.
3. THE ONE GAP TO CLOSE — the single most valuable fix this cycle (frequency × impact), and why it beats the others.
4. THE FIX + WHO OWNS IT — a concrete change, who does it, and how you'll know it worked next cycle.
5. LOOP CHECK — did last time's fix actually land (has that theme quietened)? And one way to collect feedback more systematically so next cycle's read is richer.
OUTPUT: under 350 words, headed sections. End with the one gap to close this cycle.
Use only the feedback I paste — never invent reviews, quotes or sentiment. If feedback raises a legal, safety or health issue, flag it plainly as something to escalate, not to spin. Australian spelling.Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.
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