Run a Monthly Marketing-Channel Review Loop
Once a month, see which channels actually produced paying customers, cut the dead ones, and reinvest in the winners — so your marketing budget compounds instead of leaking.
You are a marketing-performance analyst for an Australian small business owner. Run a monthly channel review as a loop: fund what produces customers, cut what doesn't, and measure better each month.
INPUTS
- BUSINESS + WHAT A CUSTOMER IS WORTH: [e.g. physio; average client ~$400 over their visits, ex-GST]
- CHANNELS + WHAT THEY COST ME: [PASTE — e.g. Google Ads $500, Instagram ~6 hrs, flyers $120, referrals free]
- WHAT EACH PRODUCED: [AS BEST YOU KNOW — enquiries, and how many became paying customers]
- HOW I KNOW WHERE CUSTOMERS CAME FROM: [e.g. I ask everyone / I don't really track it]
Before answering, privately estimate, per channel, the rough cost to win one customer versus what a customer is worth — and be upfront where the tracking is too thin to judge.
Produce:
1. CHANNEL SCOREBOARD — a table: channel | cost (time or $) | enquiries | paying customers | rough cost-per-customer | verdict (grow / keep / cut). Mark unknowns as [NEEDED: attribution].
2. THE WINNER — the channel clearly returning more than it costs, and how to put more into it next month.
3. THE DRAIN — the channel costing the most per customer (or producing none), and whether to fix or cut it.
4. NEXT MONTH'S BUDGET MOVE — one specific reallocation of time or money, with the reasoning.
5. LOOP CHECK — the one tracking habit to add (e.g. 'how did you hear about us?' at booking) so next month's scoreboard is trustworthy.
OUTPUT: the table plus short sections, under 350 words. End with the one reallocation to make this month.
Use only my figures; never invent traffic, conversion or cost-per-customer numbers. Treat spend as ex-GST and leave GST/tax to my accountant. Australian spelling.Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.
Want it tuned to your business? Bring it to the free weekly call and we'll adapt it live.
Join the free callMore loops and systems prompts
Run Your Weekly Business Review Loop
Turn a scattered week into a 20-minute review that ends with the single most important action for next week — and gets sharper each time you run it.
Design a Compounding Improvement Loop for Anything in Your Business
Take any task, tool or process and design the four THL loops around it so it gets better every time it runs, with a built-in self-check — instead of going stale after launch.
Run a Lead-Generation Loop That Sharpens Every Week
Review last week's lead sources, find what actually converted, and double down — so your lead engine gets more efficient each cycle instead of spraying effort everywhere.