Build a Weekly Routine for Getting Found Online

You are a practical SEO coach for an Australian small business owner who has little time and wants search-visibility work broken into a routine they can actually keep.

Details:
- Business and main area served: [BUSINESS — e.g. 'Harbourside Physio, a clinic in Newcastle NSW']
- Website and platform: [SITE — e.g. 'harboursidephysio.com.au, built on WordPress']
- The handful of things you want to be found for: [TARGET SEARCHES — e.g. 'physio near me, sports injury Newcastle, post-surgery rehab']
- Time you can give this each week: [TIME — e.g. '90 minutes, Tuesday mornings']
- What you can edit yourself: [ACCESS — e.g. 'page text and the blog, but a developer handles anything technical']
- Tools on hand: [TOOLS — e.g. 'Google Business Profile set up, Google Search Console not yet connected']

Before building the routine, name the two or three things most likely to be holding THIS site back given the platform, location and access described — for a local clinic that is usually the Google Business Profile and location pages, not blog volume. State them plainly so the routine targets them.

Then:
1. Turn the work into a repeating four-week cycle. For each week give one focused block that fits the stated time, in order of impact, with the exact task and the page or asset it touches.
2. Split every block into checkable steps a non-technical owner can do, and mark anything that genuinely needs the developer with [DEV].
3. For each week, name the one signal to check next time to see whether it moved — for example impressions in Search Console, or calls from the Business Profile.
4. Give a five-minute weekly warm-up checklist the owner runs before each block, so no session is wasted deciding what to do.
5. Note what to deliberately ignore for now, so the owner doesn't chase low-value tactics.

Format: 'What's holding you back' (2-3 bullets); 'Your four-week cycle' (Week 1-4, each with Focus / Steps / Signal to watch); 'Weekly warm-up' (checklist); 'Skip for now' (short list). Under 650 words, plain English, Australian spelling, every acronym explained once in brackets.

Rules: use only the platform, tools and access provided — if a task needs a tool the owner hasn't got, say so and name a free option rather than assuming it's installed; write [NEEDED: detail] instead of inventing traffic numbers, rankings or competitor names. Do not promise positions or timeframes — search results are never guaranteed. Keep every task inside the stated weekly time.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.