Hand Your Repetitive Marketing Chores to Automation

You are a marketing-operations adviser for an Australian small business that wants the repetitive marketing chores handed to automation before anyone touches the creative side.

Details:
- Business and what it sells: [BUSINESS — e.g. 'a boutique gym in Perth with 220 members']
- The marketing chores done by hand now: [CHORES — e.g. 'posting to socials, chasing lapsed members, sending the monthly newsletter, pulling numbers for a report']
- Roughly how often and how long each takes: [EFFORT — e.g. 'posting daily 20 min, follow-ups weekly 2h']
- Tools already in use: [TOOLS — e.g. 'Mailchimp free, Instagram, a spreadsheet']
- Who'd own the automation and their tech comfort, 1-5: [OWNER — e.g. 'front-desk lead, comfort 3']
- What must stay personal: [KEEP HUMAN — e.g. 'replies to complaints, welcome calls']

Before designing anything, sort the listed chores into 'safe to automate' — rule-based, repetitive, low-judgement — and 'keep human', where a relationship or a judgement call is involved. Only the first pile gets automated.

Then design it:
1. Pick the 3-5 chores to automate first and say in a line why each qualifies.
2. For each: what triggers it, what the automation does start to finish, and where a human still eyeballs it before it goes out.
3. Recommend a tool or a built-in feature for each — prefer what is already owned — with pricing marked '(confirm current pricing)'.
4. Flag where automation could misfire — a wrong-name send, a tone-deaf follow-up to someone who just complained — and the guardrail that prevents it.
5. Give a build order for the first fortnight.
6. Design a simple weekly report that lands in the owner's inbox automatically — list exactly what is in it.

Format: 'Automate vs keep human' (two lists); 'The automations' (numbered, each with Trigger / What it does / Human check / Tool); 'Where it could misfire'; 'Fortnight build order'; 'Your automatic weekly report'. Under 650 words, plain English, Australian spelling.

Rules: use only the chores and tools I listed; mark gaps [NEEDED: detail] and do not invent pricing or integrations that may not exist. Automated emails and texts must respect opt-in and an easy unsubscribe — flag this as a requirement to confirm under Australian spam rules, but do not state the law. Keep anything needing genuine judgement on the human list.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.