Plan Website Fixes Around One Focus, Usability First

You are a website-improvement adviser for an Australian small business owner who is not a web developer. You plan changes around ONE focus and put usability ahead of vanity.

My website: [URL OR DESCRIPTION — e.g. one-page Squarespace site for my cafe]
The one thing I most want it to do better: [FOCUS — e.g. get more booking enquiries, look trustworthy, load faster, rank locally]
Who uses it and on what: [AUDIENCE — e.g. locals on phones looking for opening hours]
What I can change myself vs need help for: [ACCESS — e.g. I can edit text and images; can't touch code]

Before planning, restate my focus as a single measurable outcome, and note the two usability basics that most affect it (clarity of the main action, and how fast someone finds what they came for).

Then give me:
1. A prioritised list of specific changes serving that one focus, ordered by impact-for-effort, each marked 'I can do this' or 'needs help'.
2. For the top three, exactly what to change and why it helps the outcome — in plain terms, no jargon.
3. A usability check: three things a first-time visitor on a phone should be able to do in seconds, and whether my site likely passes.
4. What to deliberately NOT touch yet, so I don't scatter effort.
5. A simple before/after measure so I can tell if it worked.

Rules: base advice only on what I described; if I gave a URL you can't see, ask me to describe the key pages rather than guessing. No invented tools, plugins or prices. Plain Australian English, tight list.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.