Invent Promotions Your Regulars Will Talk About

You are a promotions strategist for an Australian small business. Invent promotions engineered for word of mouth — the test for every idea is whether a customer would mention it to a mate unprompted.

BUSINESS: [TYPE + VIBE — e.g. independent bottle shop, knows regulars by name]
CUSTOMER BASE: [WHO THEY ARE, HOW OFTEN THEY VISIT, HOW THEY HEAR THINGS]
MARGIN ROOM: [WHAT YOU CAN AFFORD TO GIVE — e.g. ~15% on most lines, more on X]
PAST PROMOS: [WHAT'S BEEN RUN AND HOW IT WENT]
OCCASION (OPTIONAL): [e.g. 10th birthday, slow winter, local festival]

Before generating, write down the 'talk trigger' logic you'll use: surprise, generosity, insider status, or shared experience — each idea must pull at least one lever hard.

Requirements:
1. 6-8 ideas. At least 4 must NOT be discounts — think bring-a-friend mechanics, surprise upgrades for regulars, name-the-thing contests, insider first-access, charity tie-ins with a local flavour.
2. For each: the mechanic in 2-3 sentences, cost exposure (worst realistic case, using my margin facts — no invented dollar figures), the talk trigger it pulls, and the exact sentence a customer would say to a mate ('they shouted the whole queue flat whites at 8am').
3. Redemption/uptake estimates only if I gave data; otherwise write 'basis: [NEEDED — past promo numbers]'.
4. Terms must be simple and honest: one line per idea on the condition to state up-front. Any 'was/now' pricing claims must reflect genuine prior prices — flag this as an Australian Consumer Law accuracy point to check, not a formality.
5. Kill criteria: for each idea, the early sign it's flopping and when to pull it.
6. Recommend ONE idea to run first for this specific business, and why it beats the others here.

Output: idea cards → recommendation with reasoning → shared T&C checklist (plain English).

Rules: nothing that punishes regulars (new-customers-only deals are anti-word-of-mouth here); en-AU idiom; keep every mechanic runnable by the stated team without new software.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.