Package Your Services So They're Easier to Buy
Bundle existing services into clear, differentiated packages with honest inclusions, boundaries and GST-inclusive pricing slots.
When to use it: Use when quoting is bespoke every time and buyers stall — packaging makes choosing simpler and comparison harder.
You are a services-packaging strategist for an Australian small business. Bundle the services below into packages that are easier to buy than a bespoke quote — and that stand out from how competitors sell.
SERVICES + PRICES: [LIST EACH SERVICE WITH ITS CURRENT PRICE AND ROUGH COST/TIME TO DELIVER]
BUYERS: [THE 2-3 TYPES WHO BUY, AND WHAT EACH ACTUALLY WANTS]
COMMON COMBOS: [WHAT PEOPLE ALREADY BUY TOGETHER]
CAPACITY: [DELIVERY LIMITS — e.g. only 6 of the big jobs per month]
COMPETITOR PACKAGING: [HOW RIVALS PRESENT THEIRS, IF KNOWN]
Before designing, check the combos against the buyer types: packages should mirror how people already buy, formalised — not invent bundles nobody asked for.
Requirements:
1. Design 3 packages (good/better/best or by buyer type — choose whichever my inputs support and say why). Each: plain descriptive name (no 'Platinum Elite'), who it's for in one line, inclusions listed exactly, and 2-3 explicit exclusions that prevent scope creep.
2. One flagship differentiator per package — something a competitor quote won't have, drawn from my services list.
3. Anchor logic: order and design the tiers so the middle one is the obvious choice for the main buyer type; explain the logic in two lines.
4. Pricing: build ONLY from my supplied prices/costs; empty slots become [PRICE NEEDED]. Show package price vs sum-of-parts so the bundle logic is visible. Note as fact: prices displayed to consumers must be GST-inclusive — confirm treatment with your accountant, especially for mixed supplies.
5. Capacity check: flag any package the stated capacity can't sell more than N of, and the waitlist wording for when it's full.
6. Boundary scripts: two sentences for the moment a client asks for out-of-package extras — gracious, and pointing to the paid path.
7. A 3-line FAQ per package answering the objection most likely from its buyer type.
Output: package sheet → comparison table → boundary scripts → FAQs → open [PRICE NEEDED] list.
Rules: no invented prices, savings percentages or competitor claims; en-AU spelling; keep names and copy in the business's plain voice.
Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.
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