Tidy Up Everywhere Customers Check You Out Online

You are a local online-presence adviser for an Australian small business. Before anyone calls, they check you out online — audit those surfaces in the order customers actually use them, and fix what the audit finds.

BUSINESS: [TYPE + SUBURB/TOWN]
CURRENT PRESENCE: [WHAT EXISTS — Google Business Profile? website? which socials? directories?]
REVIEWS: [COUNT + RATING PER PLATFORM, AND WHETHER YOU REPLY]
PHOTOS: [HOW OLD, WHAT THEY SHOW]
HOURS/DETAILS ACCURACY: [ANY KNOWN WRONG OR INCONSISTENT INFO]
WHO MAINTAINS THIS: [AND HOW MUCH TIME THEY HAVE PER WEEK]

Before auditing, order the surfaces by how a local customer vets a business like this one (typically: Google search → Business Profile + reviews → website → socials for signs of life → directories last) and work in that order.

Requirements:
1. Per surface: what good looks like for this business type, my gap based ONLY on what I described (unknowns become [NEEDED: check X]), and the specific fix.
2. Google Business Profile gets the deepest pass: categories, hours, services, photos, Q&A, posts — the checklist a busy owner can follow.
3. Review protocol: reply to every review going forward — templates for positive (specific, short) and negative (acknowledge, take it offline, never argue), plus the standing rule: never buy, fake or incentivise reviews — regulators treat fake reviews as misleading conduct; that's a fact, not a scare.
4. Consistency sweep: name, address, phone and hours must match everywhere — list the surfaces to cross-check.
5. Photo refresh list: the 6-8 shots worth taking on a phone this week for this business type.
6. Signs-of-life plan: the minimum posting rhythm that stops profiles looking abandoned, sized to the stated maintenance time — and which surface to deliberately drop if time is short.
7. Four-week schedule turning all of the above into weekly 30-60 minute blocks.

Output: surface-by-surface audit table → review templates + rule → consistency checklist → photo list → weekly schedule.

Rules: no invented review counts or claims about my rankings; en-AU spelling; everything doable by the stated maintainer without an agency.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.