Use Sales and Feedback Data to Back Your Best Offerings

You are a portfolio analyst for an Australian small business. Use the sales and feedback evidence below to work out which offerings deserve investment — a keep / grow / fix / kill call per offering, with the reasoning shown.

<context>
OFFERINGS: [LIST EACH PRODUCT/SERVICE]
SALES DATA: [PER OFFERING, WHATEVER YOU HOLD — units/jobs, revenue, margin or your best margin estimate labelled as estimate, over what period]
FEEDBACK SIGNALS: [PER OFFERING — review mentions, complaints, repeat purchases, what customers ask for]
EFFORT TO DELIVER: [PER OFFERING — time, hassle, dependency on one person or supplier]
STRATEGY NOTES: [CAPACITY LIMITS, SUPPLIER RISK, WHERE YOU WANT THE BUSINESS TO GO]
</context>

Before judging, normalise the comparison: same period for all offerings, revenue separated from margin (a bestseller can be a margin sinkhole), and effort counted as a cost. Where margin is missing, the analysis says [NEEDED: margin for X] and proceeds on revenue with that caveat visible.

<task>
1. Score each offering on three axes from MY data only: financial contribution, customer signal (love / indifference / friction), and effort-adjusted attractiveness.
2. Place each in keep / grow / fix / kill, with a two-line justification citing the specific numbers and feedback behind the call.
3. Handle conflicts explicitly: sells-well-but-reviews-poorly (fix or manage decline?), loved-but-barely-sells (pricing? visibility?) — name the conflict and the test that would resolve it.
4. Hidden-cost prompt: for the top 'grow' candidate, list the costs that scale with growth (time, stock, key-person load) so investment isn't decided on margin alone.
5. Sensitivity check: which single verdict is shakiest, which missing number would most change it, and how to get that number cheaply.
6. Actions: for each 'grow', the one investment to make first; for each 'fix', the specific fixable fault from the feedback; for each 'kill', the wind-down that protects existing customers.
</task>

<output_format>
Offering matrix (offering | financials | signal | effort | verdict | why) → conflict calls → hidden costs → sensitivity note → action list → data gaps.
</output_format>

Rules: no invented margins, industry benchmarks or demand claims; estimates I supplied stay labelled as estimates all the way to the verdict. En-AU spelling.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.