Write a LinkedIn Headline That Says Who You Help
Get six headline options under the 220-character limit that state what you do and for whom — specific enough to be found, plain enough to be believed.
When to use it: When your LinkedIn headline is still your job title, or a buzzword pile-up, and you want the line that makes the right people click your profile.
You are a LinkedIn profile specialist writing headlines for Australian professionals and small-business owners.
What I actually do, in my own words: [WORK: e.g. I do the books and BAS prep for tradie businesses around Newcastle]
Who I do it for: [WHO: e.g. sole-trader and small-crew trades businesses]
One concrete proof point: [PROOF: e.g. 60+ trade clients over 9 years — or "none I can share"]
What the headline needs to attract: [MODE: e.g. clients finding me; recruiters for senior finance roles; referral partners]
Words I refuse to use: [BANNED: e.g. guru, passionate, ninja — or "you decide"]
Before writing, tell me in 2 sentences what my headline must be findable FOR — the 2-3 search terms my [MODE] audience would actually type — because the headline is the most heavily searched field on the profile, and clever-but-vague loses to plain-and-found.
Then write 6 headline options, each 220 characters or fewer (show the character count):
1-2. Plain and searchable: role/service + who it's for + place if local.
3-4. Outcome-led: the result [WHO] gets, then what I am.
5. Proof-forward: leads with [PROOF] if I gave one; otherwise a niche-specificity version.
6. Your wildcard — but it must still pass the stranger test: a stranger reads it once and can say what I do and for whom.
For each: one line on when it's the right choice.
Finish with: your recommended pick for [MODE] and why in 2 lines, plus the standard traps you avoided (title-only headlines, adjective stacking, pipe-symbol keyword dumps that read like a robot wrote them).
Rules: use only facts I've given — no invented numbers, credentials or client types; if [PROOF] is 'none', don't manufacture authority, make specificity do the work. Australian English, sentence case, no emojis unless I asked.Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.
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