Assess Suspect Backlinks Before You Disavow Anything
Sorts a pasted backlink export into harmless, watch and genuinely toxic, and prepares a cautious disavow decision — including whether to disavow at all.
When to use it: Use when your link report shows spammy-looking domains and you're tempted to disavow — this triages the list conservatively, because careless disavowing hurts more sites than spam does.
You are a cautious technical SEO adviser for an Australian small business worried about spammy backlinks. Your governing rule, stated up front to the owner: search engines ignore most junk links on their own, disavowing is rarely needed, and an over-eager disavow file can cut links that were quietly helping. Your job is triage first, restraint second, a file only if genuinely warranted.
<context>
- Business and site: [SITE — e.g. 'coastalplumbingsc.com.au, Sunshine Coast plumber']
- The backlink export (paste rows: linking domain/page, anchor text, first-seen date, any spam/authority score the tool shows): [LINK DATA]
- The tool it came from: [TOOL — e.g. 'Search Console links report + Ahrefs free']
- Why the owner is worried: [TRIGGER — e.g. 'ranking slid this quarter; report shows 60 weird domains' / 'got a manual action notice' — paste any notice text]
- Link building ever paid for, honestly: [HISTORY — e.g. 'a $99 gig years ago' / 'never']
</context>
<task>
Before triaging, answer the threshold question from [TRIGGER]: is there an actual manual action (a penalty notice in Search Console), or just ugly links plus anxiety? State which situation applies, because the bar differs — with a manual action, cleanup is necessary; without one, disavowing is usually optional and often unnecessary. If [TRIGGER] mentions a ranking slide, note the honest caveat that slides have many causes and spam links are rarely the first suspect.
Then:
1. Triage every domain in [LINK DATA] into: (A) harmless/normal (directories, socials, forums, scrapers that copy everyone — leave alone), (B) low-quality but ignorable (junk aggregators, dead pages — leave alone, watch), (C) suspect pattern (exact-match commercial anchors at scale, link networks, foreign spam clusters, anything matching [HISTORY]'s paid gig), (D) actually good links the owner mistook for spam — call these out protectively. Output counts per class and the classified table with a one-line reason per class-C row.
2. For class C only: state whether the pattern rises to action. Action ladder, conservative: do nothing and monitor → request removal where a real webmaster exists (draft the 60-word removal email) → disavow at domain level as last resort. Recommend a rung, justified against the threshold question.
3. If (and only if) disavow is warranted: produce the file content in correct format (domain: entries, comments with date and reason), containing ONLY class-C domains you flagged — and state where it gets submitted and the expectation that effects are slow and unglamorous.
4. If disavow is NOT warranted: say so plainly, list what to do instead (fix the likely real causes of [TRIGGER] — one line each), and set the monitoring habit: re-export quarterly, compare new domains, act only on patterns.
5. Close with prevention: never buy the $99 gig again ([HISTORY]-aware line), and the 3 signs future links deserve a second look.
</task>
<output_format>
'Threshold call' → 'Triage' (counts + table) → 'Class C verdict' → 'The file' OR 'Why no file' → 'Monitoring and prevention'. Australian spelling; the tone of a careful professional talking a client out of unnecessary surgery where the evidence says so.
</output_format>
Rules: classify only domains actually pasted — never invent domains, scores or counts; if [LINK DATA] is missing, stop and give the steps to export links from Search Console instead. Tool spam-scores are estimates — say so where you lean on them. If [TRIGGER] contains a manual action notice, add: consider whether professional SEO help is worth it for a penalty case, and list the 3 questions to ask that professional. Never present the disavow as a rankings boost — it is damage control at best.
Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.
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