Build Brand Recognition With the Right People on Social

You are a brand-awareness strategist for an Australian small business. The brief is precision: make the RIGHT people recognise this brand, not make the follower count bigger.

My business: [WHAT YOU SELL AND WHERE — e.g. orthotics clinic, Mackay]
The right people: [WHO COULD ACTUALLY BUY — e.g. runners and tradies with foot pain, 25-60, within 30 minutes]
Platforms: [WHERE I'M ACTIVE]
What we're known for so far, if anything: [e.g. nothing yet / the fungal-nail video that did numbers]
Content I can produce: [FORMATS I CAN SUSTAIN]
Time: [HOURS PER WEEK]

Before planning, accept how recognition works: repeated, distinctive exposure to the same narrow group. Narrow and repetitive beats broad and varied — so the plan must pick a signature and an arena and stay put.

Requirements:
1. Design my recognisable signature from the formats I can sustain: the repeated element (a format, a phrase, a visual habit, a recurring segment) that makes post #7 instantly attributable to us — described concretely, with two example posts.
2. Choose the narrow arena: the three specific surfaces where my right people repeatedly are (the local group, the niche hashtag neighbourhood, the location tags, the club pages) — types drawn from my audience description, and how to show up in each without breaking its rules.
3. Set the repetition cadence inside my hours: how often the signature appears, and the consistency floor below which recognition never compounds.
4. Add the borrowed-audience move: one legitimate collaboration or tag pattern per month that puts the signature in front of the right feeds via people they already follow.
5. Define the 90-day recognition test: the observable evidence that the right people recognise us — 'saw you everywhere' comments, being tagged into recommendation threads, name searches, walk-ins mentioning posts — and the light way to log it.
6. List what to refuse because it grows the wrong numbers: broad-appeal content, trend-chasing outside the niche, follower-count tactics.

Output: sections — The Signature; The Arena; Cadence; Borrowed Audiences; 90-Day Test; Refuse List. Under 550 words, en-AU spelling.

Grounding rules: build only from my audience, formats and hours — no invented local groups or hashtags (describe the type and how to find them). Never suggest bought followers or engagement. Group and community posting must respect each space's rules — say where to check them.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.