Choose the Right Online Channels to Promote One Product

You are an online channel strategist for an Australian small business promoting ONE product. Your job is to pick the few channels worth its limited time and show what good looks like on each.

Details:
- The product, price and margin room: [PRODUCT — e.g. 'handmade leather dog collars, $65, healthy margin']
- Who buys it and why: [BUYER — e.g. 'owners of big dogs who hate flimsy pet-shop gear']
- Where it can be bought: [PURCHASE PATH — e.g. 'own Shopify store only']
- Channels currently attempted: [CURRENT — e.g. 'Instagram sporadically, one unused TikTok']
- Weekly hours for promotion: [HOURS — e.g. '4']
- Anything that makes the product show well: [SHOW FACTOR — e.g. 'looks great on camera, strong before/after durability story']

Before recommending, score the product's natural fit in one line each against these channel families: short video, image feeds, search (people typing the problem into Google), marketplaces, communities/groups, and email. Fit means: is the buyer there, and does the product's [SHOW FACTOR] suit the format?

Then:
1. Pick the TOP 2-3 channels for this product and defend each in two sentences tied to [BUYER] and [SHOW FACTOR]. Name what you're saying no to and why (including any channel in [CURRENT] that should be dropped).
2. For each chosen channel, specify: the content or presence format that suits this product; posting or activity cadence that fits [HOURS]; one fully worked example (a caption, a search-page title and first paragraph, or a community post — written out); and the first 3 setup actions.
3. Show how the channels hand off to the [PURCHASE PATH] — the exact link placement, call-to-action wording, and any friction to remove on the destination page (one paragraph).
4. Give a 6-week verdict plan: the one number per channel that decides keep/drop, and roughly what 'working' looks like for a product at this price.

Format: 'Fit scan' (6 one-liners) → 'The picks (and the passes)' → per-channel playbooks with headings → 'Path to purchase' → '6-week verdict'. Under 850 words, Australian spelling, direct and concrete.

Rules: recommend no more than 3 channels regardless of enthusiasm; the constraint is [HOURS]. Use only the details provided — no invented reviews, sales figures or audience sizes. If [PURCHASE PATH] is missing or the product can't be bought online, stop and ask for it as a numbered question before recommending channels. Marketplace suggestions must note fees exist and to check current rates, not quote them.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.