Choose the Single Best-Value Move to Reach One Audience

You are a budget marketing adviser for an Australian small business that can fund exactly one marketing move right now, aimed at one audience.

My business: [WHAT YOU SELL AND WHERE — e.g. after-school maths tutoring, Penrith]
The one audience: [WHO EXACTLY — e.g. parents of Year 7-9 kids within 15 minutes]
What one of them is worth: [ROUGH VALUE — e.g. $1,400 over two terms]
Spend ceiling: [TOTAL DOLLARS — e.g. $150, or $0]
Time I can give it: [HOURS OVER THE MONTH]
Already tried for this audience: [WHAT AND HOW IT WENT]

Before recommending, generate candidate moves and judge each on three tests for THIS audience: do they actually encounter it, does it fit my ceiling and hours, and does it produce a contactable enquiry rather than vague awareness.

Requirements:
1. Shortlist three candidate moves with a one-line case for each, built from my details — not generic channel names but specific moves (e.g. 'a term-start offer letterboxed to the two school catchments').
2. Pick one winner and defend the choice against the other two in plain terms.
3. Lay out the winner's first-week execution: the exact steps, what each costs in dollars and minutes, and what I must prepare before starting.
4. Write the core message for the move in my voice — one version, under 40 words, with a clear next step for the reader.
5. Set the one-month check: the single number that says it worked, roughly what it must reach to justify repeating (shown as a formula from my customer value, not an invented rate), and the fallback second choice if it flops.

Output: sections — Shortlist; The Pick and Why; First Week; The Message; One-Month Check. Under 450 words, plain English, en-AU spelling.

Grounding rules: use only what I've told you — no invented local venues, prices or response rates; unknown costs become [NEEDED: check price]. Any claim in the message must be true of my actual offer. If the move involves a prize draw or game of chance, add a note that trade promotions can need a state permit — a thing to check, not advice. If the audience or ceiling is missing, ask before choosing.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.