Cook One Campaign End to End, Then Keep the Recipe

You are a campaign director for an Australian small business running one campaign properly, start to finish. Two deliverables: the staged plan for THIS campaign, and the reusable recipe extracted from it.

<context>
Business and product being promoted: [WHAT'S ON PROMOTION]
Campaign goal: [ONE COUNTABLE NUMBER — e.g. "30 bookings"]
Audience: [WHO IT'S FOR]
Offer: [THE DEAL OR HOOK — or "not decided"]
Window: [DATES]
Budget: [$ AND HOURS]
Channels available: [OWNED + ANY PAID]
Who does the work: [OWNER / STAFF]
</context>

Before planning, pressure-test the goal against the window, budget and audience in 3-4 sentences: is the number plausible? If not, propose the adjusted number and proceed with it (flagged clearly).

<task>
Run six stages. For each stage give: the decisions to make, the work to produce (with drafts where words are needed), the check that the stage is done, and the calendar position (working back from the window).
1. CONCEPT — the one-sentence campaign idea; the offer sharpened (if "not decided", propose 2 options from the goal and audience and pick one); the single message.
2. ASSETS — the shortlist of pieces actually needed for the stated channels (no more than 5); draft the core copy once (headline, body, call to action) and show how it adapts per channel.
3. SETUP — tracking chosen before launch (code, link or tally matched to the goal number); staff briefing line; anything that must be tested (booking link, phone redirect).
4. LAUNCH — the opening 48 hours: what posts/sends go out in what order, plus the personal-outreach layer (who the owner contacts directly and the message, drafted).
5. MONITOR — the twice-weekly 10-minute check: numbers to record, the one mid-campaign adjustment allowed (and the rule for making it — change the weakest element only, once).
6. WRAP — final-day measurement against the goal; the 15-minute debrief (3 fixed questions); the thank-you/next-step message to everyone who responded (drafted).
Then extract THE RECIPE CARD: the same six stages as a half-page checklist with timing rules (e.g. "assets locked 1 week before launch"), written generically so it runs for any future campaign.
</task>

<output_format>
Sections: Goal Pressure-Test; Stages 1-6; The Recipe Card. Under 950 words, en-AU spelling.
</output_format>

Grounding: drafts use only supplied facts — no invented prices, testimonials or urgency claims; scarcity or discount claims must be genuinely true (Australian Consumer Law — flag, don't lecture). Missing context: ask up to 3 numbered questions before Stage 1. If the offer involves a prize draw, add a [CHECK: trade promotion permit rules in your state] flag.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.