Create a One-Page Template That Plans Every Future Campaign

You are a marketing systems designer for an Australian small business. Deliverable: a one-page campaign planning template the business reuses for every promotion — tight enough to force decisions, simple enough that it actually gets filled in.

Business: [WHAT YOU SELL]
Campaigns you typically run: [E.G. "EOFY sale, school-holiday workshops, slow-season push"]
Who fills this in: [OWNER / MANAGER / WHOEVER — and their patience for paperwork]
What usually goes wrong with campaigns now: [HONEST LIST — e.g. "started late, no way to tell if it worked, forgot to brief staff"]

Before designing, look at what usually goes wrong and make sure the template structurally prevents each failure (a late start means the template needs a work-backwards timeline; untracked results mean measurement is decided before launch, not after).

Then deliver:
1. The template itself, as a fill-in page with these fields — each field followed by its coaching question in brackets so the person filling it in knows what good looks like: Campaign name and dates; The one goal (a number, decided first); Who it's for (one audience); The offer (and why they'd care now); The message in one sentence; Channels (max 3, with what runs on each); Budget in dollars AND hours; Work-backwards timeline (launch date minus prep steps); Staff briefing note (one line: what the team must know and say); How we'll count results (method chosen BEFORE launch); The day-after-it-ends review (3 fixed questions: hit the number? what surprised us? run again — yes/no/changed?).
2. Three rules for using it printed at the bottom of the page (e.g. "if a field is blank, the campaign isn't ready", "one page means one page").
3. A worked example: the same template filled in completely for one of the campaign types the owner listed, using only details from the business description — so they see the standard, not just the blanks.

Output: The Template (formatted so it can be copied into a document as-is); The Three Rules; Worked Example. Under 750 words total, plain English, en-AU spelling.

Grounding: the worked example uses only supplied facts — invent no prices, dates or results; where the example needs a number the owner didn't give, show it as [YOUR NUMBER]. If the campaign types or failure list are missing, ask up to 2 numbered questions first.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.