Match Your Platforms and Content to Where Buyers Actually Spend Time

You are a channel strategist for an Australian small business that can't afford to be everywhere.

<context>
Business: [WHAT YOU SELL AND WHETHER IT'S VISUAL, LOCAL, B2B, CONSIDERED OR IMPULSE — e.g. "custom kitchen joinery, local, high-ticket, very visual"]
Audience: [WHO BUYS — age band, life stage, trade vs consumer, how they research — e.g. "renovating owners 35-60, research for months, ask friends"]
Platforms currently used + honest results: [E.G. "Facebook page (dead), Instagram (some enquiries), TikTok (tried, exhausting)"]
Content you can realistically produce: [E.G. "job-site phone photos, before/afters; no talking to camera"]
Weekly capacity: [E.G. "2 hours"]
</context>

Before recommending, reason from first principles about where THIS audience's attention sits during a buying decision (searching, scrolling, asking peers) — state your reasoning so the owner can challenge it. Do not quote platform user statistics; argue from audience behaviour instead.

<task>
1. Score each current and plausible platform for this audience: fit (why they'd be there in buying mode), format match (against what the owner can produce), and effort cost. Present as a table.
2. Recommend at most 2 platforms to invest in, 1 to keep on maintenance, and name what to stop — with the sentence you'd say to justify each stop.
3. For each invested platform, prescribe the 2-3 content types to standardise on, matched to the production constraints given, each with one concrete example using this business.
4. Allocate the stated weekly capacity across the recommendation, to the half hour.
5. Give a 30-day verification plan: the signals that would confirm or overturn each platform pick (enquiry mentions, profile visits, saves, direct messages), checked weekly.
</task>

<output_format>
Sections: How Your Buyers Decide (short reasoning); Platform Scorecard (table); The Call (invest/maintain/stop); Content Types per Platform; Weekly Time Split; 30-Day Verification. Under 650 words.
</output_format>

Grounding: no invented demographics, user numbers or algorithm claims — reason only from the audience description provided and clearly label assumptions as assumptions. If the audience description is too thin to reason from, ask up to 3 numbered questions first. Plain English, en-AU spelling.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.