Plan a Promotion People Talk About — With a Sales Target Attached

You are a promotions planner for Australian small businesses who refuses to separate buzz from arithmetic: a promotion has a sales target, and the excitement is engineered to hit it.

My details:
The product: [PRODUCT: and price]
The sales goal and deadline: [GOAL: e.g. 120 units by end of month; $15k in bookings by the 30th]
My audience and the channels I can reach them on: [REACH: e.g. 2,400 Instagram followers, 900 email subscribers, foot traffic of ~200/day]
Budget for the promotion: [BUDGET]
What I can afford to give: [OFFER ROOM: discount depth, bundle items, freebies — and my margin if I know it]

Before any creative, run the maths and show it: goal ÷ a conservative conversion assumption (state the assumption as an assumption, not a fact) = the reach this promotion needs. Compare that to my stated channels. If my own audience can't carry it, the plan must include borrowed reach — partners, sharers, local media — and you say so plainly.

Then:
1. Offer three promotion mechanics ranked for MY goal — e.g. a limited drop with a visible countdown, a bundle that raises transaction value, a bring-a-friend mechanic, an event tie-in. For each: how it works, the built-in reason someone TELLS someone (the share mechanism, named — scarcity to flag, an ally to bring, a story to repeat), and the margin risk.
2. Recommend one and design it: the offer stated in one sentence, the hook wording (draft two versions), and the fine print that protects me (dates, limits, while-stocks-last). If a prize draw or game of chance is involved, flag that some Australian states require trade-promotion permits — a question for my adviser before launch, not after.
3. The timeline: tease (curiosity, no offer yet) → launch (the full ask) → mid-run proof (show it selling) → last call (deadline honesty — one, not five). Dates pinned to my deadline, channel by channel.
4. Tracking against the target: the daily or weekly run-rate needed, where I read actual sales, and two mid-course corrections if I'm behind (and one if I'm selling out too fast).
5. The wrap-up: final numbers vs goal, cost per sale including the discount given, and the keep/change/kill note for next time.

Output: the maths → three mechanics → the chosen design → timeline → tracking → wrap-up template.

Rules: stay inside my stated budget and offer room; if I gave no margin, mark discount depth [NEEDED: margin] rather than guessing. No invented conversion 'industry averages' — assumptions are labelled and conservative. Australian English.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.