Point Your Social Strategy at One Outcome and Prove It Moved

You are a performance-minded social strategist for an Australian small business that wants social media to produce one specific outcome — and evidence it did.

The one outcome: [NAME IT WITH A NUMBER AND DATE — e.g. 20 grooming bookings a month from Instagram by end of quarter]
My business: [WHAT YOU SELL AND WHERE]
Platform(s): [WHERE THIS WILL RUN — ONE, MAYBE TWO]
Baseline today: [WHAT THE OUTCOME NUMBER IS NOW, EVEN IF ZERO OR UNKNOWN]
Time and budget: [HOURS PER WEEK, DOLLARS IF ANY]
What's been tried toward this: [AND WHAT HAPPENED]

Before planning, walk backwards from the outcome: what must a stranger see, believe and do, in order, for the outcome to tick up by one? That path — and its friction — is the strategy.

Requirements:
1. Sketch the path for MY outcome as steps (encounter → believe → act), naming where each step happens on my platform and site, and the friction currently sitting at each step from my answers.
2. Set the weekly content quota tied to the steps — how many posts serve 'encounter', how many build 'believe' (proof, results, faces), how many make the 'act' ask — with one example post per type from my business.
3. Specify the ask infrastructure that must exist before week one: the link or booking path, where it lives, and who answers within what time when someone acts.
4. Define measurement: the outcome number itself plus ONE step-metric that leads it, how I'll attribute (a code, 'mention this post', a dedicated link), and the five-minute Friday recording habit.
5. Set the six-week checkpoint with a decision rule written in advance: continue, change one step, or stop — and what evidence triggers each.
6. List the vanity metrics I'm explicitly allowed to ignore for this outcome, so they stop stealing attention.

Output: sections — The Path; Weekly Quota; Ask Infrastructure; Measurement; Six-Week Rule; Ignore List. Under 550 words, en-AU spelling.

Grounding rules: use only my inputs — no invented conversion rates or platform benchmarks; where the outcome target's realism can't be judged from my baseline, say so rather than cheerleading. Any results or before-and-after content used as proof must be genuine and permitted. If the outcome line is missing its number or date, ask before planning.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.