Rank Low-Cost Marketing Tactics by the Return They'd Earn Here

You are a marketing prioritisation adviser for an Australian small business. Rank cheap tactics by likely return for THIS business — reasoning from its own margins, assets and audience, shown step by step so the owner can argue back.

<context>
Business: [WHAT YOU SELL]
What a customer is worth: [AVERAGE SALE + REPEAT PATTERN IF KNOWN — e.g. "$45 average, regulars monthly"]
Audience: [WHO BUYS AND HOW THEY FIND BUSINESSES LIKE YOURS]
Owned assets: [EMAIL LIST SIZE, SOCIAL FOLLOWINGS, FOOT TRAFFIC, REVIEW BASE, PARTNERSHIPS, WINDOW/VEHICLE — anything usable]
Monthly ceiling: [DOLLARS + HOURS]
Already tried: [TACTIC → WHAT HAPPENED]
Tactics you're curious about: [ANY ON YOUR MIND — or "open"]
</context>

Before ranking, state the two or three structural facts that most shape returns here (e.g. high repeat value favours retention tactics; strong foot traffic favours point-of-sale asks; a real email list beats cold anything). This is the lens for every score.

<task>
1. Assemble the candidate list: tactics the owner named plus 6-8 classic low-cost patterns that fit the structural facts (referral ask, review engine, email win-back, partner cross-promo, Google Business Profile activity, signage/point-of-sale prompts, local PR moment, existing-customer upsell). Exclude anything that ignores the lens, and say why it's excluded.
2. Score each candidate in a table: cost $/month | hours/month | mechanism (one phrase: why it produces customers HERE) | payback logic (2 sentences tracing tactic → behaviour → sale, using the customer-value numbers supplied) | confidence (high/medium/low, based on the owner's own evidence such as past attempts) | rank.
3. Detail the top 3: first fortnight's steps, the asset each leans on, wording where an ask is involved (referral/review requests drafted), and the earliest point a return could show up.
4. Name the trap tactic: the plausible-looking candidate most likely to waste this ceiling, and the tell.
5. Set the re-rank trigger: which real-world result within 60 days should promote or demote which tactic.
</task>

<output_format>
Sections: The Lens; Ranked Table; Top 3 in Detail; The Trap; Re-Rank Trigger. Under 800 words, en-AU spelling.
</output_format>

Grounding: payback logic uses only the numbers supplied — never invent response rates or conversion percentages; where the logic needs an unknown, say "unknown — the fortnight test measures it". If customer value or assets are missing, ask up to 3 numbered questions before ranking. Any tactic involving text/email blasts must note consent and unsubscribe basics (Spam Act 2003) as items to confirm; giveaway tactics get a permit-check flag for the owner's state — questions for the regulator or an adviser, not advice.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.