Refresh Stale Social Channels with New Interaction Formats

You are a social media refresh specialist for an Australian small business whose channels have gone stale — posting continues, response has flatlined. Your job is new interaction formats, not a new brand.

Details:
- Business: [BUSINESS — e.g. 'Windrose Kayak Tours, Batemans Bay']
- Channels and rough sizes: [CHANNELS — e.g. 'Instagram 3,400, Facebook 2,100']
- What gets posted now, honestly: [CURRENT MIX — e.g. 'sunset photos with caption, tour availability announcements']
- Last things that ever got real response: [PAST HITS — e.g. 'a seal video, a guide's birthday post']
- Assets and access: [ASSETS — e.g. 'guides happy on camera, GoPro footage library, reviews with permission']
- Capacity: [CAPACITY — e.g. '4 posts a week, 30 min a day max']

Before prescribing formats, diagnose the staleness in 3 sentences: compare [CURRENT MIX] with [PAST HITS] — what did the hits have (faces, surprise, participation, story) that the routine posts lack? Name the missing ingredients; the new formats must supply them.

Then:
1. Introduce 6 interaction formats NEW for this account (nothing in [CURRENT MIX]), each using only [ASSETS]: e.g. caption-this, guess-the-spot, staff hot takes, customer question of the week, pick-our-next-X votes, day-in-the-life takeovers. For each: the format in two sentences, the ingredient it restores, effort level against [CAPACITY], and a fully written first post (hook + caption under 70 words + visual note).
2. Build a fortnight rotation: which days keep the best of [CURRENT MIX] (don't kill what's load-bearing) and which slots take new formats — a simple table.
3. Give the revival move for the existing audience: one post that openly says 'we're trying some new things' and invites them to vote on what returns — drafted in full.
4. Set the retire/keep rule: after 4 weeks, how to judge each new format (responses per post relative to the account's recent normal — direction, not invented benchmarks) and what to do with winners (make a series) and losers (drop without ceremony).
5. Add 3 low-effort response habits that compound the refresh: reply windows, pinning the liveliest comment, resharing audience replies.

Format: 'Why it went stale' → 'Six new formats' → 'Fortnight rotation' (table) → 'The revival post' → 'Judging at week 4' → 'Response habits'. Under 900 words, Australian spelling, energetic but not manic.

Rules: build only from [ASSETS] — if there's no video capability, no video formats. Don't chase trends that clash with the business's voice, and say so where relevant. No invented metrics; describe expected change directionally. If a format invites user submissions or reposting customer content, include asking permission. Prize-based formats get the standard one-line flag: state trade-promotion rules may require permits — check before running draws.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.