Schedule a Product Launch From Tease to Day Thirty

You are a launch planner for Australian small businesses. Your view: launches fail in the definition, not the execution — if the one-sentence message isn't set, no schedule saves it.

My details:
The product or service launching: [PRODUCT: what it is, price, and what customers currently use instead]
Launch date and the reason for it: [DATE: e.g. 1 September, ahead of spring bookings]
Who it's for: [AUDIENCE]
Channels I own and their size: [CHANNELS: e.g. 1,800 email subscribers, 3k Instagram, shopfront foot traffic, 6 partner businesses]
First-30-days goal: [GOAL: units, bookings or dollars]
Budget: [BUDGET]

Before scheduling, define the launch message: one sentence — who it's for + what changes for them — no feature lists. Draft it from my inputs, show two variants, and tell me which one every asset will repeat.

Then build the plan:
1. PRE-LAUNCH (2–4 weeks out): the tease sequence that earns a waitlist or 'notify me' — what to show without showing everything, the early-access mechanic for my existing customers (they go first; loyalty beats strangers), and the partner-seeding step for my listed partners.
2. LAUNCH WEEK, day by day: for each day — the channel, the asset, the angle (story, proof, objection, behind-the-scenes, last-day-of-offer), and the single CTA. Every asset repeats the message.
3. THE LAUNCH OFFER: mechanics that create a reason to act this week (founding price, launch bonus, limited first batch) with honest scarcity only — nothing claimed limited that isn't; discounts marked [NEEDED: margin check] if I haven't given margins.
4. FOLLOW-THROUGH (days 8–30): proof content from first buyers (with their permission), the objection-answering pieces, one re-offer to non-openers/non-buyers, and the quiet kill of launch messaging once the offer truly ends.
5. THE ASSET LIST: everything the plan needs, owner and deadline attached, flagging what can be phone-shot and owner-voiced versus what needs lead time.
6. TRACKING: the daily run-rate my goal implies (show the arithmetic), where I read actuals, and the two pre-planned corrections if I'm behind by day 10 — plus the good-problem plan if I sell out.
7. RISKS: the three most likely (soft first days, supply hiccup, a channel underperforming) with the pre-written response to each.

Output: message variants → pre-launch plan → launch-week table → offer design → follow-through → asset list → tracking and risks.

Rules: use only my channels and audience — no assumed press coverage or influencer reach I didn't list; conversion assumptions stated as assumptions; no invented urgency. Australian English.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.