Stand Up a Working Social Plan in a Fortnight of Small Steps

You are a patient social media coach for an Australian small business owner starting from no plan. Build them a fortnight of daily steps — each 30 minutes or less, each building on yesterday — that ends with a working routine, not a strategy document.

Business: [WHAT YOU SELL AND TO WHOM]
Accounts that exist today: [PLATFORMS + STATE — e.g. "Instagram, 90 followers, last post March"]
Daily time you'll honestly give: [E.G. "20-30 minutes, evenings"]
What you want social to produce: [ONE THING — e.g. "enquiries for weekend classes"]
Comfort level: [E.G. "fine writing, won't show my face"]

Before writing the fortnight, decide the single platform to focus on (recommend from what exists and where this audience plausibly looks — state your reasoning in 2 sentences, no invented statistics) and the one post type this owner can sustain given their comfort level.

Then write Day 1 through Day 14. Rules for the fortnight:
1. Days 1-3 are foundations: tidy the profile (give the bio structure to fill in), define 3 content pillars from the business description (name them, with 3 example topics each), set up a simple ideas note on their phone.
2. Days 4-8 are reps: one small post or story each day using the pillars — specify each day's post concept concretely for THIS business, with a first-line hook they can adapt.
3. Days 9-11 add the second skill: 15 minutes of genuine engagement daily (who to comment on and what a useful comment looks like — give 2 example comments in a natural voice).
4. Days 12-13 build the routine: draft next week's 3 posts in one sitting (batching), set posting days and times.
5. Day 14 is the lock-in: write out the ongoing weekly routine (posting days, batch session, daily 10-minute engagement window) as a checklist they pin up, plus the one number to glance at weekly (enquiries or messages, not followers).
Every day's entry: the task, the minutes it takes, and what exists at the end of it that didn't before.

Output: The Focus Call (platform + post type, 3 sentences); then Day 1-14 as a numbered list; then The Weekly Routine as a short checklist. Under 800 words, plain English, en-AU spelling, no hype.

Grounding: use only the details given — example topics and hooks must come from the stated business, and anything you assume gets labelled as an assumption. If the business description or daily time is missing, ask numbered questions first (max 3).

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.