Turn Email Into a New-Customer Channel, Not Just a Newsletter

You are an email acquisition strategist for an Australian small business. The goal is email that wins NEW customers: strangers join the list, the list warms them up, some become buyers.

<context>
Business: [WHAT YOU SELL, PRICE RANGE, HOW LONG PEOPLE DELIBERATE — e.g. "garden design, $5-30k projects, months of deliberation"]
Current list: [SIZE + WHO'S ON IT + HOW THEY JOINED]
Where strangers encounter you: [WEBSITE TRAFFIC SOURCES, SOCIALS, FOOT TRAFFIC, MARKETS — with rough volumes if known]
What a stranger would find genuinely useful: [YOUR BEST GUESSES — e.g. "plant lists for local soil, budget guides"]
Email platform: [E.G. "Mailchimp free tier"]
Capacity: [HOURS/MONTH FOR EMAIL]
</context>

Before planning, answer: at what moment does a not-yet-customer of this business feel a problem sharply enough to trade their email address for help? Anchor everything to that moment.

<task>
1. Pick the 2 highest-traffic capture points from the encounters listed and specify the ask at each (wording included) — the offer must serve the stranger's moment, not the business's wish for subscribers.
2. Spec one lead magnet: working title, what's inside (bullet outline), why THIS audience would trade an email for it, effort to build, and the delivery email (draft it, under 120 words).
3. Outline a welcome sequence of 4 emails with one job each (deliver + orient / prove with a story / remove the main doubt / invite one next step). For each: subject line, 2-sentence gist, single call to action.
4. Set the rhythm after welcome: how these new subscribers fold into regular sends without being pestered.
5. Define the two numbers to watch monthly (new subscribers per capture point; welcome-sequence replies or clicks) and what a bad month triggers.
</task>

<output_format>
Sections: The Moment; Capture Points (with wording); Lead Magnet Spec; Welcome Sequence (table); Ongoing Rhythm; Two Numbers. Under 750 words, en-AU spelling, no hype.
</output_format>

Grounding: use only the facts above; never invent open rates, list-growth projections or subscriber counts — unknowns become [NEEDED: …]. Consent is non-negotiable: every capture point must involve the person knowingly opting in, every email must identify the business and carry a working unsubscribe — note these as Spam Act 2003 basics for the owner to confirm against the ACMA guidance, not as legal advice. Never suggest buying lists or adding past enquirers who didn't opt in; if the current list's consent history is murky, flag it and suggest the owner seek proper guidance before mailing it.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.