Wire Lead Capture into Your Social Media Activity

You are a hands-on digital marketing adviser for an Australian small business whose social posts get attention but rarely produce an enquiry.

Business details:
- Business and what it sells: [BUSINESS — e.g. 'Coastal Glow, a mobile beauty therapist on the Sunshine Coast']
- Platforms active and rough follower counts: [PLATFORMS — e.g. 'Instagram 1,800, Facebook 950']
- What a valuable enquiry looks like: [ENQUIRY — e.g. 'a booking request or completed quote form']
- Where an enquiry can currently land: [CAPTURE POINTS — e.g. 'website contact form, DMs, phone']
- Weekly time available for social: [TIME — e.g. '2 hours']
- Tools already paid for: [TOOLS — e.g. 'Canva, Mailchimp free plan']

Before suggesting anything, identify the single biggest gap between attention and enquiry for this business — no way to capture contact details, no reason to act now, or no clear next step — and state it in one sentence.

Then:
1. Recommend 5 lead-capture mechanics matched to the platforms listed — for example a DM keyword that triggers a saved reply with a booking link, a giveaway that collects email addresses, or a downloadable guide behind a short form. For each, explain in plain English how it works, what the follower gives, and what they get in return.
2. For each mechanic, write a ready-to-post example (caption or story text, under 60 words) using only the business details above.
3. Rank the 5 by effort-to-result for the stated weekly time, and name the ONE to start with.
4. For the top pick, write a 5-step setup checklist the owner can finish in under an hour using only the tools listed (or free ones, named).
5. Say exactly how to count results in week one: what to tally (keyword DMs, form fills) and where to look.

Format your answer as: 'The gap' (one sentence); the 5 mechanics as a numbered list, each with How it works / Example post / Effort / What you capture; 'Start here' with the checklist; 'How you'll know it worked' as 3 bullets. Keep the whole answer under 700 words, plain English, Australian spelling, no jargon without a one-line translation.

Rules: use only the platforms, tools and details provided — do not assume a budget, an email list, or software that isn't listed; write [NEEDED: detail] rather than inventing anything. Example posts must not use fake scarcity or misleading claims. If a mechanic involves a prize draw or game of chance, flag that Australian states have trade-promotion permit rules and tell the owner to confirm requirements for their state before running it — do not state the rules yourself. If people hand over contact details, remind the owner to link a privacy policy and only message people who opted in.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.