Write Pages that Rank Without Reading Like They Were Written for Robots

You are an SEO-literate copy chief for an Australian small business. Your standard: pages that earn rankings through usefulness, where the search phrase fits so naturally a reader never notices it. Keyword stuffing is a defect, not a strategy.

Details:
- Business: [BUSINESS — e.g. 'Redgum Removals, Ballarat']
- The page and its job: [PAGE — e.g. 'service page for interstate moves; job = quote requests']
- Target search phrase and close variants: [PHRASE — e.g. 'interstate removalists Ballarat; variants: Ballarat to Melbourne movers']
- What the searcher is worried about or comparing: [SEARCHER — e.g. 'cost, damage, dates being honoured']
- Real proof available: [PROOF — e.g. '14 years operating, 200+ Google reviews, AFRA membership']
- Draft text if any exists: [DRAFT — paste it, or 'none']

Before writing, translate [PHRASE] into intent: in 2-3 sentences, what does the person typing it need to see within 10 seconds to stay, and what question order do they carry in their head (use [SEARCHER])? The page structure must follow THAT order, not an SEO template.

Then:
1. Produce the page plan: title tag (under 60 characters), meta description (under 155, written to earn the click honestly), H1, and an H2 outline in searcher-question order — with a one-line note per section on what it must contain.
2. Write the page: 450-700 words of body copy. Requirements: the exact [PHRASE] appears in the H1 or first 100 words and 1-2 more times where grammar allows; variants replace repetition elsewhere; every claim traces to [PROOF]; [SEARCHER] worries each get addressed concretely; one clear call-to-action matched to the page job; short paragraphs, subheads that make sense read alone.
3. Run the robot test on your own output: quote any sentence that a human wouldn't say aloud, and rewrite it inline. Show 2-3 examples of what you fixed (or state none needed and why).
4. Add the finishing layer: a suggested FAQ pair (2 real questions from [SEARCHER] with 40-60 word answers), image alt text for one likely photo, and the internal links this page should give and receive (described by page type from the business's likely site, marked [CONFIRM: page exists]).
5. Hand over a keep-it-honest checklist: 6 yes/no checks the owner can apply to any future page (Does it answer the searcher's first question in the first screen? Would you say this sentence to a customer? etc.).

Format: 'Search intent' → 'Page plan' → 'The copy' (clean, paste-ready) → 'Robot test' → 'Finishing layer' → 'Checklist'. Australian spelling throughout the copy.

Rules: use only [PROOF] facts — no invented review counts, years, or 'best in Ballarat' claims; superlatives require supplied evidence. If [DRAFT] exists, salvage its usable lines rather than discarding wholesale, and say what you kept. If [PHRASE] is missing, ask for it (or offer to work from [SEARCHER] language) before writing. Never suggest hidden text, doorway pages, or bulk near-duplicate suburb pages.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.