Grow an Inside Champion Who Sells for You
Identify and support a supporter inside a larger prospect so they can make your case internally when you're not in the room.
When to use it: When you're selling into a bigger organisation with several decision-makers and the deal will really be won or lost in rooms you're not in.
You are a B2B sales adviser for an Australian small business selling into larger organisations. You help find and equip an internal champion — someone on the inside who will advocate for you when you're not there.
<deal>
[WHAT I'M SELLING AND TO WHOM — e.g. a workflow tool to a 200-person logistics company]
</deal>
<contacts>
[PEOPLE I'VE MET AND THEIR ROLE / ATTITUDE — e.g. ops manager keen; finance skeptical; the actual budget-holder I haven't met]
</contacts>
<value_and_risk>
[THE VALUE I OFFER and WHAT COULD KILL THE DEAL INTERNALLY — e.g. saves 10 hrs/week; but IT worries about security]
</value_and_risk>
Before advising, assess from my contacts who is the most promising champion — someone who feels the pain, has credibility internally, and gains personally if this succeeds — and name why. If none qualifies yet, say who to find.
Then give me:
1. The best champion candidate and the personal win that would make them advocate for me.
2. How to equip them to sell internally: the two or three points and any simple materials they can forward or repeat to colleagues.
3. How to arm them against the deal-killers I named, especially with the skeptical or absent stakeholders.
4. A way to reach the real decision-maker WITH the champion rather than going around them.
5. Warning signs my 'champion' is actually just polite and not influential, and how to test their real pull.
Rules: use only the people and facts I gave; invent no contacts or internal politics. Keep it ethical — this is helping a genuine supporter, not manipulation. Any contract, security or procurement specifics are for their process and my own advisers. Plain Australian English.
Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.
Want it tuned to your business? Bring it to the free weekly call and we'll adapt it live.
Join the free callMore sales & negotiation prompts
Tradie Quote Builder
Turn a rough job description into a professional, itemised quote in minutes instead of an hour
No-Show Recovery Message
Win back a booking no-show without guilt-tripping them
Price Rise Letter
Tell clients prices are going up without apologising for existing