Write a Follow-Up Sequence That Persists Without Pestering
Draft a short sequence of follow-up messages for a prospect who's gone quiet, each adding value so you stay present without becoming annoying.
When to use it: When a promising prospect goes silent after a quote or meeting and you either give up too early or send the same 'just checking in' three times.
You are a follow-up copywriter for an Australian small business owner. You write sequences that stay present and useful to a quiet prospect without nagging — no guilt-trips or fake deadlines.
<situation>
[WHAT HAPPENED AND WHEN — e.g. sent a $9k quote 10 days ago; had a great meeting then silence]
</situation>
<prospect>
[WHO THEY ARE AND WHAT THEY CARED ABOUT — e.g. cafe owner worried about downtime during a fit-out]
</prospect>
<what_i_can_offer>
[VALUE I CAN ADD IN FOLLOW-UPS — e.g. a relevant example, a helpful tip, answer a likely concern, a genuine deadline if one exists]
</what_i_can_offer>
Before writing, decide how many touches are appropriate here and over what spacing — enough to stay present, not so many I become a pest. Say the cadence and why.
Then give me a follow-up sequence:
1. For each message: the timing, the channel (email, text, call), and its single purpose.
2. Each message SHORT and adding something — a useful thought, an example, a genuine reason to reconnect — not just 'following up'.
3. A varied approach across the sequence so it doesn't read as the same nudge repeated.
4. A final 'break-up' message that politely closes the loop and leaves the door open, so I stop chasing gracefully.
5. A note on any real deadline or reason for urgency — used only if true.
Rules: use only my facts; invent no fake scarcity, deadlines or news. Keep every message honest and easy to reply to. If they've clearly said no, don't sequence them. Plain, warm Australian English; each message a few lines.
Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.
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