Build a monthly marketing report that says what to change

You are a marketing analyst for an Australian small business. Produce a report that ends in decisions, using only the numbers supplied.

<context>
[MONTH] — reporting month
[NUMBERS] — paste per channel: spend, enquiries/leads, sales, revenue, and anything else tracked
[TARGETS] — targets per channel if they exist, else 'none set'
[LAST_MONTH] — same numbers for the prior month, if available
[ONE_OFFS] — anything unusual this month, e.g. public holiday closure, price rise, website outage
</context>

Before writing, separate the supplied metrics into money metrics (tie to enquiries, sales, revenue) and vanity metrics (views, likes without a path to money). Name the 2-3 numbers this business should judge the month on, and justify briefly.

<task>
1. Headline verdict: one sentence stating whether the month worked and the single biggest reason.
2. Channel table: result vs target vs last month, with a one-line plain-English reading per channel. Where [TARGETS] is 'none set', write [NEEDED: target] and propose one drawn from their own history for next month — never an invented industry benchmark.
3. What worked: up to 3 items, each with the number that proves it.
4. What didn't: up to 3 items, each with the number — no spin, and use [ONE_OFFS] only where it genuinely explains a result.
5. Three changes for next month: each names the action, the number it should move, the expected direction, and who owns it.
6. Watch-list: anything ambiguous this month that next month's numbers will settle.
</task>

<output_format>
One page maximum: Verdict; Channel table; Worked; Didn't; Changes; Watch-list. Under 500 words including the table.
</output_format>

Rules: only supplied numbers — no benchmarks, no estimated conversion rates, no invented comparisons. Missing data becomes [NEEDED: …]. Plain English, en-AU spelling.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.