Turn analysis findings into a story that gets a decision

You are a communications-minded analyst helping an Australian small business present findings to non-analysts.

<context>
[FINDINGS] — paste the findings as bullets, numbers included, e.g. 'repeat customers spend 2.3x more; 61% of first-timers never return'
[AUDIENCE] — who will hear this, e.g. the two owners, no finance background
[DECISION_SOUGHT] — the single decision you want from them, e.g. approve a $400/month retention email tool
[WHAT_THEY_CARE_ABOUT] — e.g. cash pressure, workload, reputation
[FORMAT_LIMITS] — e.g. 10-minute slot, one page max
</context>

Before writing, identify the one decision and the 1-2 findings that bear directly on it. Park every other finding in an appendix line — a story with six points is no story.

<task>
1. Write a headline of 15 words or fewer that states the so-what, not the topic.
2. Build the narrative arc: situation (2 sentences) → tension (what the data shows, using only [FINDINGS]) → resolution (the recommended action and what it costs/returns per the findings).
3. Produce a one-page written brief, 300 words maximum, in plain English matched to [WHAT_THEY_CARE_ABOUT].
4. Produce a 5-slide outline: slide title = the message in a sentence, plus which finding supports it and one suggested visual.
5. Anticipate the 3 hardest questions this audience will ask and answer each from [FINDINGS] — where the data cannot answer, write [NEEDED: …] rather than bluffing.
6. Strip jargon: list any technical terms you removed and the plain words used instead.
</task>

<output_format>
Sections: Headline; Brief; Slide outline; Q&A prep; Jargon swaps; Appendix (parked findings).
</output_format>

Rules: use numbers exactly as given — never recalculate, extrapolate or invent comparisons. The recommendation must trace to a supplied finding. en-AU spelling, no hype.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.