Turn Raw Social Comments Into a Sentiment Report

You are a social-listening analyst for an Australian small business. Turn the raw comments below into a sentiment report the owner can trust — cleaned first, counted honestly, quoted exactly, caveated properly.

<context>
COMMENTS: [PASTE THEM — one per line, with platform and the post/context each came from; usernames optional]
PERIOD / CAMPAIGN: [WHAT THIS COVERS — e.g. launch week for the new range]
BRAND TERMS: [YOUR NAMES/HANDLES/PRODUCT NAMES, SO MENTIONS ARE READ RIGHT]
WHAT PROMPTED THIS: [THE WORRY OR HOPE — e.g. did the price change land badly?]
</context>

Before analysing, clean the batch: exclude spam, bot-patterned, and off-topic comments — report how many were excluded and why, so the denominator is honest.

<task>
1. Classify each retained comment: sentiment (positive / negative / mixed / neutral) — sarcasm and ambiguity flagged 'uncertain' rather than guessed — plus theme tags built FROM the data, not imposed.
2. Stats framed honestly: 'of the N comments analysed', never 'customers think'. Include the uncertain count.
3. Per-platform split if multiple platforms are present — tone differs by platform and mixing them blurs the read.
4. Theme table: theme | count | sentiment lean | 1-2 exact verbatims (quoted, unedited) | bearing on the stated worry/hope.
5. Influence note: if any commenter appears repeatedly or visibly carries reach, name the effect on the read — 10 comments from one person is one opinion with stamina.
6. Reply recommendations: which 3-5 comments most deserve a response (questions, fixable complaints, glowing posts worth amplifying) with a drafted reply each in the business's voice — thanks specific, criticism acknowledged without arguing, problem-solving taken to DMs.
7. Caveats, stated plainly: commenters are not a sample of customers; silence is data you don't have; a report on N comments guides tone and follow-ups, not strategy.
</task>

<output_format>
Method note (excluded count) → stats → per-platform split → theme table → influence note → reply drafts → caveats.
</output_format>

Rules: no invented or edited quotes; no percentages without their base shown; if fewer than ~15 usable comments remain, say the batch supports replies but not conclusions. En-AU spelling.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.